
Brand Strategy
If your brand feels more meek than magnetic, it’s time for a reboot.
Brand strategy sets the scene for how you want your business to be seen and remembered. Think of it as your secret game plan to connect with your audience, outshine competitors, and unapologetically own your space in the market. Intrigued? Stick around.
Meet your strategist
Hey, I’m Haley—your brand whisperer, wordsmith, and go-to guide to elevate your brand.
With 16 years of hands-on marketing experience, and after working with over 60 brands as a freelancer, I've spent countless hours dissecting, building, and obsessing over brands. Yet the pursuit of building loveable, impactful brands with integrity never gets old.
I've got a soft spot for brands with big hearts—those out to make life better for people and the planet. Making a big impact is totally doable, but you'll need crystal-clear messaging to get there. That’s where I step in.
Are you ready to grow your impact? Let’s do this!
Strategy comes first,
everything else comes second.
My Core 4 Brand Strategy Framework
Using my Core 4 Brand Strategy Framework, we'll take your brand from meh to memorable.
01. Core
Imagine a brand that feels so you, it practically has your DNA! In this section we dive deep to reveal the elements that give your brand life, and lock in what your brand is truly about.
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PURPOSE
MISSION
VISION
VALUES
02. Position
Positioning is all about perception. In this section, we’ll gauge how you stack up against alternatives, and more importantly, choose where to plant your flag in your audience's minds.
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AUDIENCE
COMPETITION
OFFERS
ONLYNESS
03. Expression
This isn’t just about how you sound, it’s about how you make people feel. This section describes the style and tone of your brand. The goal? Authenticity all day, every day.
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PERSONALITY
TONE
KEY MESSAGES
VOCABULARY
04. Actions/Ownership
Time to let that strategy take shape in the real world. We’ll turn bold ideas into actionable steps so you can show up as a fully expressed, aligned and enviable brand.
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CULTURE
MOMENTS
MARKETING
IMPACT

Add Ons
Website Copy
Welcome Emails
Copy A-Z
What about brand visuals?
Visuals are another key part of your identity. I specialise in brand strategy & copywriting rather than design, but I have an extensive network of a-list designers who can take this strategy and bring it to life visually. Just ask!
What's Inside
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Sneak Peek
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What's Inside ✦ Sneak Peek ✦
Not only will. you walk away with unshakable inner brand confidence, you’ll have a XX+ page brand strategy document to back up everything we discover. And a practical one page brand cheat sheet to keep close at all times.
When we’re done?
Clarity is no longer a fantasy.
Ready to enter brand utopia?
Inside you’ll find all the juicy details including pricing, or you can book a free chat with me to learn more.
FAQs
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After arriving at my desk with a coffee in hand, I'll open my laptop, take a deep intentional breath, and dedicate my focus entirely to your copy needs. To create the optimal environment for creativity and concentration, my phone is out of reach, my Pomodoro timer is set, and I often have some low-fi binaural beats playing in the background. While I do enjoy working independently, I may need to tap into your perspective at some point to ensure the copy captures your unique vision. I’m committed to making the most of the day and providing you with strategic, high-quality copy that you can immediately use to enhance your business.
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During a full Buy My Day experience, your brand will have my undivided attention for a total of 6 writing hours. For a half-day, it's 3 hours.
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While you're buying my time, not a set of deliverables, I want to give you a realistic expectation of what's possible. In our pre-day Zoom call, we'll discuss your goals and priorities, and I'll provide insights into what we can accomplish during the VIP day. I promise to make significant progress on your copywriting projects, but perfection may take a little longer. If there are any unfinished details or areas that require your input (sometimes FAQs or little details), I'll make it clear in my end-of-day handover so you know exactly where things are at.
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Absolutely! If you have multiple copywriting projects or various things that need some TLC, Buy My Day is perfect for you. Whether it's fine-tuning a sales page or refining your email sequences, we'll work together to prioritise your most pressing copywriting needs.
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Maintaining consistency with your brand voice and values is a top priority. Before your VIP day, you’ll complete a questionnaire and we’ll have a pre-day planning call where we can delve deeper into your brand, target audience, and unique selling proposition. This information helps me grasp your brand's tone, voice, and personality. I can also refer to any brand guidelines or style guides you have in place to ensure a seamless integration of your brand identity into the copy.
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I offer one light round of feedback with each Buy My Day. This can accommodate minor tweaks such as a headline, call to action, or word swap. If more significant edits (including structural changes) are needed, you may need to consider a Copy Consult Call or another Buy My Day booking to further refine the copy.
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To secure your preferred date and ensure we’ve got time to prepare well, it's recommended to book your copy day at least 4-weeks in advance. However, I understand that there may be situations where you require a more immediate turnaround. If so, please reach and I’ll see what’s possible based on my availability.
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Payments are made in two equal parts. A 50% deposit is required at the time of booking to secure your date. The final 50% is due before or on the day of your Buy My Day booking.
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If you decide to cancel 14-days before your scheduled date, you will be eligible for a full refund. However, cancellations made within 14-days of the scheduled date will incur a 50% cancellation fee. I strive to be fair and understanding, so get in touch if you have any specific concerns or circumstances.
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I value long-term relationships with my clients and open up a very limited number of retainer opportunities. Please complete an application form here.
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To secure your spot, please book an initial and obligation-free consultation with me to discuss your copy needs, goals, and preferred timing. I'm excited to learn more about your business and how I can help you create copy that drives meaningful results.
Still not sure if this Buy My Day VIP service is right for you? Got another question? Please book in a free 15min call to chat or complete my contact form.